The challenge
Sayuri is a premium Japanese matcha tea brand working across direct-to-consumer, hospitality, and high-end retail. During a high-demand summer period, the business experienced a surge in orders, partnership interest, and inbound opportunities — all while operating with minimal internal staffing.
The team faced several challenges at once:
– Processing and fulfilling hundreds of customer and wholesale orders during peak demand
– Managing complex relationships with renowned retail and hospitality partners, including Harrods and Selfridges
– Responding quickly to inbound partnership, meeting, and sample requests from major F&B brands
– Handling invoicing, proposals, stock coordination, and operational communication across multiple systems
With a CEO focused on strategy and brand growth, Sayuri needed reliable operational and commercial support to keep momentum high without sacrificing quality or relationships.
